Case Study

McDonald's

"Transit advertising is ideal for driving impulse purchase. With so much of our store sales coming from impulse buyers, the big, bold food-focus ad images on a wide array of transit properties is making a significant impact."

~Mark Freeman, Owner-Operator, President, Chicago metro co-op group

Sprint PCS

"Transit generates a street-level creative presence available to reach the critical upscale NYC audience. And, mobile media delivers our message to parts of Manhattan that could not be reached by traditional forms of outdoor advertising."

~Adam Bree, NY Metro Advertising Manager, Sprint PCS

Saab

"The key benefit of truckside advertising for an auto manufacturer like Saab is that our brand and product messages reach customers in an environment where they're thinking about the cars around them - that's the kind of targeted marketing that appeals to Saab."

~Joel Manby, President/CEO, Saab

About pic(Courtesy: Outdoor Advertising Association of America)

    • 91% of all people notice words on trucks.
    • 74% develop an impression about a company based on its products and graphics.
    • 29% base buying decisions on vehicle graphics.
    • 97% Recall Rates on mobile advertising
           ~Outdoor Advertising Magazine TACA's Market Research July/August 2002
    • 96% of Respondents say mobile advertising is more effective than traditional outdoor advertising
           ~Outdoor Advertising Magazine TACA's Market Research July/August 2002
    • 91% of Target Audience notices both graphics and text
           ~American Trucking Association and 3M

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